117.65 +1.25 +1.07% Volume: 346,109 November 21, 2017

Investor Relations

about-us

LogMeIn Introduces GoToStage, a New On-Demand Video Platform to help Marketers Generate Awareness and New Leads

Oct 31, 2017

Company also releases GoToWebinar benchmarking data to reveal webinar insights from over 350,000 webinars

BOSTON, Oct. 31, 2017 (GLOBE NEWSWIRE) -- LogMeIn, Inc. (NASDAQ:LOGM) today announced that it has launched GoToStage, an all-access, on-demand video platform designed to help marketers achieve their most critical outcomes -- to generate awareness and demand. GoToStage capitalizes on the unique leadership position of GoToWebinar’s tens of thousands of recorded assets and millions of annual webinar attendees. The new platform brings convenience and flexibility to host, promote and view webinars on-demand to ultimately drive more business.

Launching today in beta, GoToStage enables customers to leverage recorded assets to generate more qualified leads that turn into business. As video is becoming a core component of modern marketing, and organizations are seeking more advanced distribution, personalization, and interactivity, GoToStage allows companies to create a customizable branded repository for their content. With one-click uploads for GoToWebinar customers, marketers and content creators can upload webinars to their own branded and curated channel page for easy sharing and organic discoverability allowing them to reach new audiences while using existing webinar recordings. GoToStage viewers will be able to search these channel pages to find content by topic or brand.

“Instead of a one and done approach to live webinars, GoToStage gives our customers the option to promote valuable content on a platform that can reach millions of new prospects and continuously generate new leads without lifting a finger,” said Chris Battles, Chief Product Officer, LogMeIn. “Businesses that want to capitalize on video to better connect, engage, and convert customers and support the entire buyers’ journey need to harness their own video content channels without simply relying on video-sharing sites. We see GoToStage as a community for professionals who want to learn, explore, and reach their goals. With everything from major industry trends to unique topics, GoToStage users can find the engaging content they’ve been missing.”

In addition, GoToStage intends to add deep reporting and analytics to allow users to track views, videos watched, attention span, get lead contact information and more. Users will also be able to opt into automated subscription emails and recommendations for additional content they may find interesting.

“GoToStage is about to change the way we think about webinars as a way to drive new business,” said Amanda Morgan, Marketing Manager at GoAnimate. “Creating a webinar is no small task for our team. With the introduction of GoToStage we love that the time and effort that goes into putting that webinar together can continue to pay off long after the live event is over. With GoToStage, we’re excited to be able to expose our content to a whole new audience to bring in leads we wouldn't otherwise have.”
                                                                                
In addition to the launch of GoToStage, GoToWebinar has also released benchmarking data from over 350,000 webinars conducted in the past year. The data provides actionable insights into webinar trends and best practices. Some interesting findings include:

  • 26 percent of registrants sign-up only to watch the recorded version after the event.
  • Tuesdays attract the most webinar registrants by far, accounting for about one quarter of registrations.
  • Webinars at 11am ET attract the most registrations, while webinars at 2pm ET come in at a close second.
  • Attendees have longer attention spans than you might expect. The average attendee viewing time is 61 minutes. Surprisingly, attendees don’t drop off during longer webinars. Attendees will stay for about 70 percent of a webinar that lasts up to 90 minutes.
  • When it comes to registrations, time of the day matters. There is a spike in registrations between 8-10am ET and a steep drop-off in the afternoon.
  • 68 percent of registrations occur the week leading up to the live event - with 33 percent of registrations occurring the day of the webinar.

GoToWebinar is a recognized industry leader with over 55 thousand customers and well over 60 million attendees each year and growing. With this base, LogMeIn recognizes that webinars are a valuable avenue to distribute content. With GoToStage, users will have the flexibility to create and consume video content however and whenever they want. For more information on GoToStage please visit: https://www.gotostage.com/

Additional Information:
Benchmarking Data
GoToStage landing page
Blog Post

LogMeIn’s Communications and Collaboration portfolio
A recognized market leader in Communications and Collaboration, LogMeIn has a broad portfolio of products that create simpler, more intelligent ways for people to meet, market, sell and train, to deepen relationships and drive better outcomes. These include award winning products such as join.me, GoToMeeting, GoToWebinar, GoToTraining, Grasshopper, and OpenVoice. LogMeIn’s combined communication and collaboration products support over 20 million users, over 900 million conferencing minutes a month contributing to over 7 million meetings per month, and 12 billion voice minutes per year.

About LogMeIn, Inc.
LogMeIn, Inc. (NASDAQ:LOGM) simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in communication & conferencing, identity & access, and customer engagement & support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston with additional locations in North America, Europe, Asia and Australia.

Media Contact:
Jennifer Mathews
jennifer.mathews@logmein.com
781-897-5682

Source: LogMeIn, Inc.
NASDAQ:LOGM
Price 117.65 +1.25 +1.07% Volume: 346,109 Nov 21, 2017 PM ET Pricing delayed 20 minutes> More

Email Alerts

Email *
Mailing Lists *






 
Enter the code shown above.

Investor Contact

Rob Bradley
Vice President of Investor Relations
Phone: (781) 897-0694

InvestorRelations@LogMeIn.com

Disclaimer

You are now leaving LogMeIn's website and are being directed to a website that is operated and maintained by a third party (an "External Site"). LogMeIn does not control the External Site and is not responsible for the data, content or availability of the External Site. This link to the External Site is provided for convenience purposes only. We make no representation or warranty regarding the accuracy of the information contained in the External Sites. We suggest that you always verify the information obtained from linked websites before acting upon this information. Also, please be aware that the security and privacy policies on this External Site may be different than LogMeIn’s policies, so we encourage you to read any third party privacy and security policies closely.

LogMeIn’s filings with the U.S. Securities and Exchange Commission, or SEC, including LogMeIn’s annual reports on Form 10-K which include our audited financial statements, are available on LogMeIn’s Investor Relations website at https://investor.logmeininc.com/about-us/investors/financials/sec-filings/default.aspx free of charge. The data and other content contained on the External Site are not meant, and should not be used, as a substitute for information contained in LogMeIn’s filings with the SEC or disclosed through other channels used by LogMeIn to comply with its disclosure obligations under Regulation FD. The reports contained on the External Site may contain forward-looking information about LogMeIn’s future financial performance and results. Please note that the information presented on the External Site is deemed representative at the time of its original release and that changes in historical information may occur. LogMeIn undertakes no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Although we believe the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee these results. We caution you to consider the risk factors described in our SEC filings, which could cause actual results to differ materially from the forward-looking statements disclosed on the External Site.

Non-GAAP Information

The External Site may contain certain non-GAAP and pro forma non-GAAP financial measures, in addition to financial measures determined in accordance with GAAP. “GAAP” refers to generally accepted accounting principles in the United States. The non-GAAP financial measures contained on the External Sites are not prepared in accordance with GAAP and may not be comparable to non-GAAP financial measures used by other companies. The non-GAAP information should be considered in addition to, but not as a substitute for or superior to, other measures of financial performance prepared in accordance with GAAP. LogMeIn urges investors to review the reconciliation of its non-GAAP financial measures to the comparable GAAP financial measures, which it includes in press releases announcing its quarterly financial results, and not to rely on any single financial measure to evaluate the Company's business. Reconciliation tables of the most comparable GAAP financial measures to the non-GAAP measures are included in LogMeIn’s quarterly press releases, which can be found in the Financials section of LogMeIn’s investor relations website under “Quarterly Results.”

By clicking “Accept”, you acknowledge that you have read and understand the information set forth above and agree that you will not misrepresent any calculation derived from the data or other content contained on the External Site as LogMeIn’s or otherwise.